From a childhood fascination with nature to C’est Ça Hévíz.
by Assel Sarsikeyeva
The Spark: A Gift That Changed Everything
My journey into the world of natural beauty did not begin in a laboratory, but in the vast, open steppes of Kazakhstan. Growing up, I felt a deep, instinctive bond with the earth, spent on my grandfather’s farm surrounded by animals and untamed nature.
When I was 16 years old, I participated in a regional mother-tongue language competition. I won a prize that would quietly alter the course of my life: a classic Beauty Book with Cindy Crawford on the cover.
Unlike standard beauty guides, this book was a treasure trove of natural, raw recipes for hair and face masks. Intrigued, I gathered natural ingredients from our home and began formulating.
I still remember the brilliant hair tonic I crafted — it was my very first successful formulation. That teenage curiosity planted a permanent seed: a lifelong fascination with what nature can achieve when harnessed correctly.
The Path of Precision: Law, Environment, and Clinical Science
While my heart belonged to nature, my mind was drawn to precision, logic, and structure. I pursued a degree in International Law, training my eye to recognize uncompromising quality, rigorous standards, and regulatory frameworks.
My passion for the planet eventually led me to a prestigious grant at the Central European University (CEU) in Budapest, where I earned a Master of Science in Environmental Sciences and Policy, accredited by the University of Manchester. Here, I learned the deep science of sustainability, ecosystems, and bio-resources.
For the next 15 years, I immersed myself in the high-stakes, deeply regulated world of the life sciences. For nearly a decade, I served as the Founder and CEO of an international Clinical Research Organization (CRO). Managing Phase II-IV clinical trials taught me everything about efficacy, evidence generation, data integrity, and strict EU compliance.
Yet, as a corporate CEO, I realized my creativity and vision demanded more freedom than a single executive seat could offer. I needed to build something that combined my clinical precision with my love for the earth.
The Return to the Roots: Moving to the Balaton and Discovering Hévíz
Driven by a childhood dream of open spaces, I made a life-changing decision: I moved to the shores of Lake Balaton, embraced the land, and started farming. Reconnecting with the soil brought me back to my true self.
One day, while exploring the breathtaking surroundings of my adopted home, I brought my parents to Lake Hévíz — the world’s largest biologically active natural thermal lake.
To be completely honest, I had never considered swimming in it before. When I was younger and full of restless energy, I naively thought Hévíz was only a place for the sick or the elderly. But that day, I stepped into the water.
The moment I felt the embrace of that warm, mineral-rich thermal engine, something shifted inside me. It wasn't just relaxing; it felt profoundly restorative. I realized how magnificent, how unique, and how powerful this natural treasure truly was.
The Birth of C’est Ça Hévíz
Floating in the lake, a powerful question sparked in my mind: How can I bring this extraordinary, life-giving wellness ritual to people around the world who cannot visit this lake whenever they need a reset?
That is where the story of our product truly began.
I combined my 16-year-old self’s love for natural ingredients with my 17 years of clinical research expertise and environmental science background. It took multiple rounds of rigorous scientific development, strict stability testing, and sourcing absolute purity, but we did it.
We captured the timeless, raw power of Hévíz mud and infused it into an advanced, modern hydrogel delivery system.
C’est Ça Hévíz is my life’s work. It is the perfect marriage of raw nature and uncompromising clinical science. Created by a scientist, inspired by nature, and designed for your modern well-being.
Efficacy & safety
Explore the science behind Hévíz therapeutic mud
Targeted comfort
Bring the Hévíz wellness ritual to your daily routine with our hydrogel patches